At BLUE™, we love our dogs and cats like family so we want to feed them with the same care as family. That's why BLUE™ is made with only the finest natural ingredients plus the active nutrients and antioxidants of our exclusive, cold-formed LifeSource Bits®.

BLUE uses only the finest natural ingredients and:

•     NO chicken (or poultry) by-product meals

•     NO artificial flavors, colors, or preservatives

•     NO corn, wheat or soy, as they have been linked to allergic reactions in some pets

All of our great-tasting, natural and holistic BLUE dog food and BLUE cat food recipes:

•     Always start with REAL MEAT

•     Always include garden vegetables and antioxidant-rich fruit

All BLUE dog and cat dry foods contain LifeSource Bits, a precise blend of vitamins, minerals and antioxidants selected by holistic veterinarians and animal nutritionists. And now we’ve enhanced LifeSource Bits in our BLUE Life Protection Formula for dogs and BLUE for Cats dry food with our Super 7 package of powerful antioxidant-rich ingredients. "Cold-formed" to retain their potency, the ingredients in LifeSource Bits support:

•     Immune system health

•     Life stage requirements

•     Healthy oxidative balance